When you design a business card using a photograph of your work, you create a great way to showcase your handmade necklaces, bracelets, and earrings.
You don’t have to show an entire piece, in fact focusing on a unique detail of one of your best pieces can leave a lasting impression.
Showcase Your Work
The example above features a closeup of one of my necklaces from a past Fall collection. The closeup of the focal brings out great some great details of the frog sitting on a piece of bamboo.
It shows your customer that the focal is carved wood, reveals the detailed craftsmanship, and also hints that this is actually part of a necklace.
It's a great conversation starter and will leave a lasting impression on your customers.
Featuring a signature element of yours on the card will also help establish your brand in customers' eyes
You may also consider printing several variations of your business card design, each one featuring a different selection from your current collection.
One great vendor that lets you design a business card with multiple photographs is moo cards. They may cost a little more than the bigger discount online printers, but paying a little extra will give you the flexibility to print a larger variety of business card designs.Create MOO Business Cards using your own photos or designs. Upload your text and logos to create cards as unique as your business!
Tips for Choosing Photographs
- Remember that a standard business card is 3.5 inches by 2 inches. It’s not a whole lot of space to work with, so you probably don’t want to use something like an entire necklace or bracelet. Design a business card that will inform your customers about your brand: something that visually communicates your style, how you make material choices, and colors.
- Also try to experiment with partial closeups. By that I mean if you are a silversmith or a wire wrapper and you make crazy amazing pendants, you may show 2/3 of one pendant on the card. That way you can get a really great closeup of your pendant, but leave out just enough to stir up some curiousity amongst your customers, causing them to want to take a closer look at the real thing.
- Try placing an image of your “Piece de Resistance,” or your “showpiece” design on your card. You want to WOW your customers and make a lasting impression by showing them what a person of your talent is capable of.
- Or, if you are known for a certain design or technique, you may want to consider a close up image of that design or crafting technique. Again, you don't have to include the entire thing, but include enough of say, a necklace that you get the idea of what it is but you still see some great details.
- Keep the background on your photograph simple, as you are trying to showcase your work. Avoid propping or busy backgrounds. If you want some crazy pattern or colors, try using it on the backside as a little surprise for your customers.
- For tips on taking great pictures of your handcrafts, be sure to visity the photographing jewelry section.
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Jewelry Business Ideas
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