Getting Professional Jewelry Photography Shots and Still Being an Artist

by Heather Faye
(Maricopa, Arizona, USA)

Turquise Leaf Earrings

Turquise Leaf Earrings

I am snapping my shots using a Fujifilm Finepix set on micro. I live in Arizona and we have really bright sunshine. I like to use it as I feel working with what you have is best (I am looking into a light box). I use Picnik to touch up exposure and such. I am unsure of my display as well.
I had read that putting small white star-bursts into your photo helps with it looking more professional. I want to show that I am professional, yet I still want people to see that I am not selling just a product, but art. So, any feed back would be wonderful.
I can not tell you how much this site has helped already! I will start shooting from a little more above the items (no clue that was how it should be). You have been MOST helpful!!

Comments for Getting Professional Jewelry Photography Shots and Still Being an Artist

Average Rating starstarstarstarstar

Click here to add your own comments

Getting Professional Jewelry Photography Shots and Still Being an Artist
by: Home Jewelry Business Guide

Hi Heather,

Your jewelry is beautiful!

You have a great advantage in the bright sunshine of Arizona, but it is probably too bright to take your pictures in direct sunlight. Too much light bleaches out your necklaces, bracelets, and earrings and creates hotspots that detract from the professional image you want to create.

My suggestion would be to move your shooting location to the side of the house with indirect light, or if you have one of those white canopies used in craft shows, to set that up in the sun, thereby creating a giant light box, and photographing your jewelry under that white canopy.

Another thing to do is bracket your shots, which is to take the picture at the exposure your camera tells you to, and then take two more shots, under and overexposed, to make sure you have captured the best image for editing in Picnik.

You can usually adjust exposure on your camera with the side arrow function (check your camera manual). I usually take the first shot at the 0.0 setting, then I take two shots underexposed at -0.5 and -1.0 and then two more shots at 0.5 and 1.0, to make sure I have a good selection of images for editing.

In terms of props, I would say, the simpler the better. I especially love the turquoise leaf earring picture, though I find what they are hanging on to be a little distracting, I am not as bothered because that prop is out of focus.

The filigree earrings however, are fighting with the cage for attention. The third picture of the necklace laid out on stone is very attractive, but is a bit out of focus.

One trick to try is to focus your camera (usually pressing the button half down) on the most important part of the necklace, which usually is the focal or pendant, then panning out to fit the rest of the necklace. It?s easier to do with a tripod, but I think you have enough lighting to allow for trying a handheld shot.

A great way to getting professional jewelry photography shots and still being an Artist is to develop a visual vocabulary for your brand.

By that I mean establishing some sort of styling in terms of: props, lighting, focus, and framing. The turquoise earrings are a nice artsy type of shot that would do well in an online setting such as Etsy or Artfire, where people are looking for that kind of vibe for creating treasures and also going with the aesthetics of the site.

The fourth picture of the fused glass gears pendant on the white background is styled more for presenting to stores and juried shots, minus the black border (which could be a photographic style if you wish, just keep it consistent).

And the third image of the necklace on the stone is a mixture of the artsy and the gallery style shot. The look of star-bursts can get cheesy really fast, especially if you fake it in photo editing software.

Whichever way you go, try to maintain a consistent vision for your brand to create a look of professionalism in your work.

Best of luck on your business endeavors!

Click here to add your own comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Jewelry Photography Tips.