Home Jewelry Business Guide

For Beginners

For beginners we offer sections on how to get your business started, including information on licenses, picking a business name, seeking the help of knowledgeable professionals such as accountants and lawyers, branding your business, how to price jewelry, and how to go about finding places to sell jewelry.

There are even articles covering wholesale jewelry supplies that talk about what to expect in terms of pricing, minimums, and the paperwork you need to buy wholesale jewelry making supplies, as well as a discussion on what the term “wholesale” really means.

For Experienced Designers

For the more experienced, we offer articles on improving home based jewelry businesses. Perhaps you are interested in social media marketing and how to use social media in your marketing plan? Or maybe you want to try selling jewelry online and need tips on photography.

We have plenty of articles that cover both these topics and more, including articles on display ideas, selling techniques, places to sell online, jewelry parties, and an entire section dedicated to starting a wholesale business.

Start A Jewelry Business

Starting a jewelry business covers some of the basic steps you should take in building a solid business foundation: writing an artist statement, where to find help writing a business plan, branding, time management skills, developing an accounting system, creating a studio, getting a business license, and design education.

Tips on Running A Home Based Jewelry Business

Seven quick pieces of advice on running your home based jewelry business effectively and dealing with problems as they arise.

The Art of Selling Jewelry

Earrings aren't just about sticking something pretty in your ears!

In The Art of Selling Jewelry, we build on the lessons we learned in branding , focusing our attention on improving sales techniques for both online sales and when interacting with customers at craft fairs, artisan markets, and other sales venues.

Pricing Jewelry

How do you go about pricing jewelry?

Here we'll look at what factors affect brick and mortar stores in setting their retail prices before we look at wholesale pricing.

Building off the time management section, we'll see how our use of time affects how we set our prices.

A thorough explanation of our pricing formula is included and the results may shock you.

Once we have our wholesale pricing set, we'll discuss ways to approach pricing for retail sales and how to maximize profits.

Understanding this section will make the difference between a profitable home based business owner and a mere hobbyist!

Social Media Marketing

One of the biggest buzz words in marketing today is social media marketing, or social network marketing.

We'll work on a social media definition, and look at some social media tips and how you can use them in your home business. With so many social media websites to choose from, we break them down into 5 general groups so you can start exploring and see which ones are best suited for your social media marketing plan.

Jewelry Websites

What better way to reach potential customers than jewelry websites? The question then becomes: should you start a website or a blog? Or both?

In this section we discuss website vs blog and how each can help you grow your home based craft business. We also look at the best web hosting sites and talk about how to get targeted website traffic.

Jewelry Business Card

By providing customers with jewelry business cards, you can set yourself up for future sales and referrals from your customers' friends and family. Learn about the three basic types of business cards and explore your options in business card design templates, and whether or not it's a good idea to design your own business cards.

Jewelry Display Ideas

With so many options available to you in terms of Jewelry Display Ideas, picking the right combination can be daunting! Fortunately for you, we've broken down the basic display options into the following categories: Earring display, Necklace Display Stands, Bracelet Display, Hang Tags, and Craft Show Display Ideas.

Packaging Jewelry

Well thought out jewelry packaging should be an extension of your brand. Find out what types of packaging are available, and what works best for the different types.

Photographing Jewelry

If there's one thing that produces instant panic attacks for jewelry designers, it's Photographing Jewelry! But there really is no need to panic, taking great pictures is just a matter of practice and knowing about some basic photography skills.

We'll discuss how to photograph jewelry, and the various techniques you can use at home to improve your photography skills.

Topics include: depth of field and it's affect on taking clear pictures, what macro mode does (especially to your depth of field), lighting photographs, things to look for when buying a camera, and what types of photographs work best in various selling venues such as selling online, juried craft shows, and selling wholesale. Also included is a section discussing how to make styling choices to reflect your brand.

Artisan Markets

Artisan Markets are a great place to start selling jewelry. They are an ideal place for you to build a local following and test market some designs before attempting more expensive options such as craft shows.

Local Craft Fairs

Local Craft Fairs can be an exciting way to sell your work. We'll discuss the difference between juried art and craft shows and open craft fairs, and the application process. Also covered are ways to find craft show listings and some craft show tips.

Sell Jewelry Online

With so many options for Selling Jewelry Online, it can be difficult to decide which online selling site to choose. We cover some of the top, as well as up and coming websites for selling crafts online.

Jewelry Home Parties

Home jewelry parties can be great fun and profitable.

Find out ways to create a unique type of party here, with tips on hosting and how to get people excited and begging for more!

Wholesale Handmade Jewelry

Ever thought about trying to Wholesale Handmade Jewelry?

We'll give you an overview of what it takes, including basic wholesale terminology, as well as looking at your options for selling wholesale online and at wholesale gift shows.

Also included is a section discussing what to expect from a sales rep and why consignment can be a raw deal.