One of the best ways to establish your brand is to present your company to the world through a beautifully designed website.
Jewelry websites are a must for establishing a presence in today’s marketplace. You can think of it as building a hub for your home based business, where your potential customers, fans, and retailers interested in carrying your line find out all about your brand, you as an artisan, and the type and quality of handcrafted jewelry that you make.
I’ve mentioned this several times on the website, especially in the pricing jewelry section, but I will mention it again here. Take time to consider whether or not you will be selling jewelry on your websites, as this choice will have ramifications on the number of stores that will be willing to carry your work.
This decision is an even bigger deal if your wholesale prices are more than half of the retail prices you have listed on your websites. For example, you decide to retail a necklace on your website for $48, but your wholesale price is $35.
You won’t get any retailers to pick up your line if you do this, as the minimum a store will retail a necklace purchased at wholesale for $35 will be between $70-$87.
Or they will purchase from you, but cut off all your branding materials such as hang tags, business cards, and packaging, so that word of your company won’t spread, and the store doesn’t end up as a physical showroom for your line.
Some people get around this by developing two different businesses and lines and keeping them separate. But what that really means is that you have to set up two different brands, product lines, homepages, etc.
Be sure to visit the Jewelry Making Ideas page for examples of how designs are priced for both the wholesale and retail markets and suggestions on how you can find the right price points for your market.
What are the differences between running a handmade jewelry blog or website?
This article explores the differences between the two so you can make the right choice for your home business.
Handcrafted jewelry websites should have a basic set of pages. Find out what types of pages and information you need to include on your websites.
Not all free jewelry website hosting companies are the same. Wix offers free accounts with professional, customizable Flash layouts, and very reasonably priced upgrades for having your own domain and removing their ads from your pages, starting at $4.95 per month.
Finding the best business web hosting providers can be daunting with the sheer amount of companies out there. In this article, we explore the types of services you should look out for, depending on what you are trying to accomplish with your business website.
A review of some common HTML editors including Coffee Cup, NVu, Dreamweaver, and FrontPage.
Also discussed are FTP (file uploading) options.
An overview of free and paid image editors including: Picnik, Picasa, Paint.net, Corel Photo-Paint, Adobe Lightroom, and Photoshop.
Free tools for measuring your website performance, from traffic measuring tools, to back link counters.
Many of you are familiar with link exchanges, but should you exchange links with any site?
Plus, tips on getting Jewelry Backlinks.
Sometimes the best way to increase traffic to your business web page is to use some rather low tech approaches....
Social media marketing, or social network marketing, is growing by leaps and bounds. Join in and improve the communities you belong to through these social media sites: