How to Sell Jewelry Online

To sell jewelry online has never been easier!

This section explores your options, from selling on auction sites such as ebay, to opening an online store at websites such as RubyLane, Etsy, Artfire, and Zibbet.

To sell or not to sell online at your website?

Hopefully you’ve come to some sort of solution regarding the idea of selling your hand crafted jewels on your business website, as discussed in the Pricing Handmade Jewelry for Retail Sales article.

I will interject here and say that I hope you are choosing NOT to sell on your website and will instead focus on building a business website that establishes your brand on the internet, in the hopes of luring in a few wholesale accounts; while still building a strong foundation and reference point for your existing customers about who you are as a handmade artisan.

Selling Jewelry Online

Having said that, there are a number of options you can explore in terms of selling online, each one featuring a shopping cart system as part of their services::

• Ebay.com:  Ebay Selling 101


• RubyLane.com:  Rubylane, A Place to Sell Handcrafts Online


• Etsy.com:  Join Etsy Sellers in Selling Crafts Online


• Dawanda.com:  Selling Handcrafted Artisan Goods at Dawanda


• Silkfair.com:  How to Sell Handmade at Silkfair


• Zibbet:  Selling Crafts Online at Zibbet


• Artfire:  Your Online Artisanal Store at Artfire


• 1000Markets:  Where to Sell Handmade Jewels: 1000 Markets


• Shop Handmade:  Sell Your Crafts Online at ShopHandmade

Best Website to Sell Jewelry Online?

This all depends on what store features you want and the types of customers you are after.  I would recommend browsing each site to get a feel for not only the quality of work being presented, but how the interface is laid out.  Is it easy for random buyers to find your handmade goods or is it so confusing or so big a venue that you quickly get lost?  Another thing to look out for is what kind of support community these sites have in place, on a technical level as well as the interaction between fellow artisans.  And finally, check out their traffic stats and make sure the site gets enough traffic.

How to Increase Website Traffic to your OnlineArtisan Stores

With so many people opening up online stores at these various websites, getting people to see your handcrafted work, let alone getting them to buy handmade crafts online can be difficult.  Sure, it’s possible to just be randomly discovered by searching within a website such as Ebay. 

I mean, you could win the lottery jackpot as well. 

Handcrafted goods, however well made, won’t sell itself.  In order for your online artisan store to succeed, you need to take matters into your own hands when it comes to driving traffic to your online craft store.  See our article on How To Increase Website Traffic to Your Artisan Store.  The techniques are surprisingly low tech.