Writing an artist statement is one of the most important first things a home based jewelry business can do.
An Artist Statement will tell your potential customers (retail, store owners, press) a bit about who you are and why you choose to express yourself as a jewelry designer.
Think of it as a manifesto, or a public statement of personal beliefs about your design process and crafting.
I encourage you to take a look at other artist statements from various crafts to get a feel for how they are written and the various things people have to say.
The best artist statements are those that are concise, but give you a taste of what the artist is about, why they create, and what makes them unique in the marketplace.
“Writing an artist statement is such a personal and specific process. It delves deeply into why you MUST create and express yourself an artist." ~Oran
Finally, one last bit of advice: Keep it short!
Thankfully, you are not writing a doctoral dissertation, so one or two paragraphs will do nicely.
Perhaps spend time on the first paragraph on who you are and the second about how you relate to your work.
You want to give your readers an inspiring impression of you and your jewelry, but not so much that you either bore them to death and/or leave no room for further conversation.
Oh, I forget…spellcheck! And have someone other than you read through your artist statement as well to look for grammatical errors and get an opinion on how well it communicates your story.
Writing an Artist Statement: Brainstorming Session
Having trouble writing your jewelry artist statement? Here are some brainstorming questions you can ask yourself to get started:
Ask yourself the following artist statement brainstorming questions. Do some free writing at first, blobs and blobs of words and phrases before attempting to write your artist statement.
I sometimes find it helpful to write snippets on little bits of paper, napkins, and post-its, and then assembling the mess into some sort of storyline before attempting to write.
- Who are you? As in where are you from and what series of life events led you to becoming a jewelry artist?
- When you discovered the art of making jewelry, how did you feel?
- What inspires your work? Do you love nature and go on lots of hikes? Maybe you are in love with the spontaneity of Jazz or simply “opening the hand of thought” in Zen meditation. Or both.
- Talk about how your life interests intersect with your jewelry art, and be very specific: open trail hiking vs. love of nature, French impressionism vs. loving art, wearing-white-shoes-after-labor-day vs. marching to your own drumbeat, etc.
- What is it about jewelry making that gives you goose bumps? Why do you get excited about it and spend hours coming up with entire collections?
- What is the relationship between your handcrafted jewelry and your customers?
- Have there been customer reactions to your jewelry that made your day?
- What do you LOVE about your customers?
- And what do your customers LOVE about you?
- Did you go to school to learn jewelry? Self taught from books? Learned from a friend?
- Is there a particular technique you love? Cold joints? Weaving or bead looming? Wire wrapping? Setting stones? Polishing metal?& Cutting glass? Soldering?
- Have you finally found an outlet for your OCD (obsessive compulsive disorder)? How? Knotting? Bead counting? Organizing beads?
- Do you love color? Natural or dyed? Where does your color palette come from?
- What was the point of no return for your jewelry craft?
Jewelry Business Plans
Once you have finished writing an artist statement (good job by the way!), you're ready to get going on your business plan. Don't worry, though, finishing this first step will make writing a business plan much easier.